Live Action Broadcast (LAB)

As the LAB uses existing radio or TV (audio) broadcasts to enhance the fans enjoyment of the game, there is no additional costs to the home team, other than that directly associated with the LAB. Those costs are minimal and easily recoverable through enhanced revenue generated by the LAB.

TEAM

• The LAB may be sold to fans for cost or with a 100% mark-up making it still significantly less than the cost of a beverage, hot dog or program.
• Targeted advertising, directed only to the fans attending the event.
• Special promotions for the team, players, products, events and charities directed to and only available to those in attendance.

BROADCASTERS

• New source of revenue from additional advertising directed to specific audience.
• Promote station loyalty through contests/games coupled with promotional “gifts”.

ADVERTISERS

• Target specific audience at low cost via special ads broadcast only on the LAB.
• Link specific ads and promotions with team programs/handouts.
• Place logo on the LAB.

CONCESSIONS

• Provide targeted discounts for selected beverages and food to enhance sales and/or introduce new products.
• Provide targeted discounts for team merchandise in order to increase sales and introduce new merchandise.
  

NON-PROFITS

• Promote team supported charities to increase donations/contributions.

SECURITY

• The LAB has two (2) channels available, one of which can be reserved for emergency/security use